Here are some tips for saving money when making a web video:
Use your smartphone camera. Modern smartphone cameras can shoot great quality HD video. Just make sure you hold the phone steady and film in landscape orientation.
Rely on natural lighting. Position yourself facing a window or go outside during the daytime. Natural lighting is usually more flattering than harsh indoor lights.
Do your own editing. Basic video editing apps like iMovie or Windows Movie Maker are free and easy to learn. Or use the editing software that likely came with your smartphone.
Borrow equipment if needed. Ask friends or family if you can borrow things like a tripod, microphone, lighting kit, etc.
Find free royalty-free music. Sites like Free Music Archive and Free Stock Music provide copyright-free tunes you can use as background music.
Use props and locations you already have access to. No need to rent a production studio. Shoot in your home or outside and use stuff you already own as props.
Do your own voiceover. Paying a professional voice actor can get expensive. Record your own narration with a decent microphone.
Avoid stock footage. Purchasing stock clips, animations and templates adds up. See if you can tell the story without them.
Consider bartering skills. If you need help with certain aspects, see if you can find someone willing to trade skills and work for free.
Hire a web creator to help with the editing and uploading.
The key is to focus on great content rather than high-end production. With some creativity, you can make an engaging video on a budget.